Posted by on Apr 2, 2012 Views: 2951

Gather Stories to Show Funders Your Impact

A story is a great way to give potential donors a personalized insight into what your nonprofit  does and the change you’re making in the world. And the most compelling stories can be told  by people who know you best – your clients, volunteers, and partners – as well as your existing donors.

In a recent survey, 84% of donors say that reviews are helpful when they are deciding whether  or not to give to the nonprofit. And every day new potential donors are flocking to the web to  research nonprofits. Won’t you tell them your story?

All you have to do is to encourage your  constituents to tell their story about you. Send emails, tweets, Facebook updates with the link to  your “Write a Review” page on GreatNonprofits, GuideStar, or CharityNavigator.

Here’s one example of a nonprofit making full use of their reviews. Joell Dunlap, Executive  Director of Square Peg Foundation, reported, “reviews have helped us raise $10,000 for our  organization.  Specifically, Square Peg Foundation has used reviews in grant proposals and  letters to donors. She said, “Using reviews by an outside, 3rd party, increases legitimacy of our  foundation leading to increased donations. 

So far more than 11,000 nonprofits have received a total of over 96,000 reviews. The  organizations include the Cancer Schmancer Foundation (218 reviews) and Vounteer USA  Foundation Inc. (198 reviews).

Launch your storytelling campaign today. Reach out to people who know your work well  and ask them to help tell your story by writing a review. It’s easy, simply direct people to the  URL: