Posted by on Nov 5, 2015 Views: 7573

Donors Want Giving To Be More Joyful, Connected and Simple


You’ve been collecting personal and inspiring stories from volunteers, clients and donors on GreatNonprofits.  These stories make donors feel good, feel connected, and feel motivated.

And this is what donors want, according to new research.  According to the 2015 Money for Good report recently released, donors want giving to be “more joyful, dynamic, connected, and simple.”  

Connection is a precondition for empathy and provides a point for attachment.  Feelings of joy drive and reinforce why donors give.  Stories sell, numbers numb.  And making it simple – don’t over-complicate the act of giving.  

More than 4 million users use the GreatNonprofits site to get inspired about nonprofits.  And your stories aren’t limited to our borders.   You can use all of the stories on your profile page in your other marketing channels.

Use Stories In Your Social Media



crisis aid tweet

justgive FB

Use Stories Your Email Newsletters


IRC newsletter

Use Stories In Your Printed Media and Direct Mail Pieces


jaguar newsletter

These are just a few examples of nonprofits using their stories in their media, get started in using your own stories today!